
Leadership
Jane Schluter
Director, Motorsports
Jane is a strategic motorsports marketing executive and global sports business consultant with nearly two decades of experience in the BMW ecosystem. She specializes in commercial growth, brand transformation, and international stakeholder alignment across both motorcycle and automotive divisions.
As a former U.S. BMW Motorrad Brand Ambassador, Jane participated in national riding events, spoke at international conferences, and represented BMW in Ewan McGregor and Charley Boorman's Long Way Round tour. She collaborated with BMW Classic at prestigious international concours events, and as Editor in Chief for the BMW Riders Association's publication she enhanced brand engagement.
Earlier in her career, Jane launched Italy's first Kumon franchise and was a European representative for Miramax in Rome. Fluent in five languages and PMP-trained, she excels in complex project execution.
